Advocacy and Program Management
  • Directed initiatives on cancer prevention, including creation and execution of communications (earned and social media) and advocacy strategies for federal appropriations and awareness about cancer risk factors. A key to success was identifying new grass-tops leaders to promote key messages, including over 20 cancer center directors.  

 

  • Envisioned, wrote, and executed annual India tobacco control strategies with a ~$2 million budget for the Campaign for Tobacco-Free Kids (CTFK).

 

  • Led the campaign to implement pictorial warnings on tobacco products and developed the Smoke-free Mumbai Campaign plan for Healis, a leading tobacco control research and advocacy organization in India.

 

Grant Writing
  • Won $1 million from the Robert Wood Johnson Foundation for cancer prevention.

  • Won $500,000 from the Bloomberg Philanthropies for tobacco control advocacy in India. 

 

Technical Assistance
  • Collaborated with and provided technical assistance to advocates in India, Bangladesh, and Indonesia to support winning tobacco control campaigns including increasing tobacco taxes, passing and implementing smoke-free workplace laws, and implementing pictorial warnings on tobacco packages with the Campaign for Tobacco-Free Kids.

 

  • With the Comprehensive Cancer Control National Partnership, co-led technical assistance focused on tobacco taxes and smoke-free campaigns for leaders in the pacific island jurisdictions through in-person workshops and remote webinars.

SELECTED ACCOMPLISHMENTS

Payal Shah Martin, LLC     Washington D.C.     payal@payalmartin.com     202-780-7547